Can a Serum Actually Reduce Your Stress?

Overview

As the Digital Marketing Lead for Le Gily, a wellness brand under Jed Life Sciences, I was tasked with launching a digital campaign for their Anti-Stress Serum.

The goal

To create a content experience that goes beyond product promotion and actually reflects the emotional value of relief in a chaotic world.

The Challenge

In a saturated health and beauty market, anti-stress products often get lost in a sea of technical claims and ingredient lists. Our challenge was to:

• Differentiate Le Gily through emotion-driven storytelling
• Communicate stress relief visually, instantly, and without relying on voiceover
• Create a campaign that feels relevant in a fast-paced digital world, one where attention is short and emotions drive action.

💡 The Creative Idea

A single product. A shifting world. And one clear moment of calm.

img
img

The product film centers Le Gily’s Anti-Stress Serum in the eye of the storm, a fixed presence as chaotic, fast-moving scenes transition behind it. The dynamic shifts in background represent:

  • Urban hustle

  • Office pressure

  • Family overload

  • Late-night anxiety

Through visual rhythm, the serum becomes a symbol of stillness - until finally, hands reach in to choose calm.

👨‍💻 My Role

I independently produced the entire campaign video from concept to final edit.

  • Developed the creative direction and concept

  • Scripted and storyboarded the visual narrative

  • Shot the film using a Sony A7III

  • Edited and color-graded the footage in Adobe Premiere Pro

  • Designed the motion rhythm and transitions to reflect emotional pacing

  • Created campaign captions, ad copy, and digital rollout strategy

  • Launched and managed the ad campaign across Meta - Instagram, and Tiktok

  • Tracked performance via Meta Ads Manager

img

🎯 Execution & Strategy

Built the video narrative to align with scroll behavior on social media, fast-paced opening, emotional hook in first 3 seconds

  • Used a square format for social, 16:9 for YouTube pre-roll

  • Launched a campaign funnel driving to a dedicated product landing page

  • Targeted high-stress demographics (urban professionals, young parents) with lookalike audiences and intent-based targeting

📈 Results

  • 5K+ video views in the first few days across paid + organic

  • CTR of 1.6% on Instagram (above average for health/wellness ads)

  • 18% lift in branded search for “Le Gily serum” within 10 days

  • Led to a 5.3% increase in product page conversions

  • Became Le Gily’s best-performing product film to date in terms of engagement + share rate

🛠️ Tools Used

  • Premiere Pro & Photoshop for production

  • A Sony A7iii camera

  • Meta Ads Manager for campaign deployment

  • Notion + Figma for scripting, planning, and internal review

This campaign proved that content marketing isn’t just about showing a product, it’s about evoking a need and offering an emotional answer. In a time when everyone is overloaded, Le Gily positioned itself as a brand that doesn’t just sell calm, it creates it.